Ok! Welcome to my new podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
Since this is the first episode, you’re stuck with just me instead of having a guest. You’ll hear my background, the story behind The Marketing Playbook, and what to expect in future episodes. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #1: Mark Friedman – Opening the Marketing Playbook
Mark Friedman, the Host of The Marketing Playbook and President of Details Interactive, opens the Marketing Playbook. Hear Mark’s background, the story behind The Marketing Playbook, what to expect in future episodes, Mark’s passions of sports and Springsteen, and why the devil is in the details. This episode covers everything from Mark’s past to The Marketing Playbook’s future. Here’s a small sample of what you will hear in this episode:
- Why Mark started The Marketing Playbook with Mark Friedman
- Why he began his career in accounting
- When and why he switched from accounting to marketing
- What he does in his spare time
- His favorite sports teams
- His love for Bruce Springsteen
- Where to listen to The Marketing Playbook with Mark Friedman
- What to expect in future episodes of The Marketing Playbook with Mark Friedman
Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro & What is The Marketing Playbook with Mark Friedman?
- [0:19] The Marketing Playbook with Mark Friedman
- [0:22] Details Interactive
- [0:30] Why I started The Marketing Playbook with Mark Friedman
- [0:45] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
- Who is Mark Friedman?
- [1:16] Lafayette High School, Lafayette College
- [1:27] Big Eight accounting firms, Touche Ross
- [1:44] Tweeds
- [2:21] Hanover Direct
- [2:26] The Company Store, Catalog
- [2:35] EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)
- [2:51] Brooks Brothers, CMO (Chief Marketing Officer)
- [3:01] Brylane, FULLBEAUTY Brands
- [3:32] The Warnaco Group, Speedo, Calvin Klein
- [3:55] eCommerce, Steve Madden
- [5:06] What I do in my spare time
- [5:16] New York Mets, New York Knicks, New York Rangers, New York Giants
- [5:24] Bruce Springsteen
- What to expect in The Marketing Playbook with Mark Friedman
- [5:42] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [5:46] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to you. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.