Cindy Marshall on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of SHINE Strategy

Rob Smith on The Marketing Playbook Podcast with Mark Friedman: CEO and Founder of The Phluid Project

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #56 and today’s guest is Rob Smith, the Chief Executive Officer and Founder of The Phluid Project. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #56: Rob Smith – CEO and Founder of The Phluid Project

Rob Smith, the Chief Executive Officer and Founder of The Phluid Project, adds his page to the Marketing Playbook. Hear how to be thoughtful about the role you’re looking for, get ahead of change, continue to evolve, how retailers should market to Gen Z, and what Rob learned during his sabbatical. This episode covers everything from change to sabbaticals. Here’s a small sample of what you will hear in this episode:

  • How does Rob define Gen Z?
  • Why did he stay at Macy’s for a long time?
  • How does he deal with change?
  • What caused his next move?
  • How did he plan out his career?
  • Will a physical retail store continue to be relevant?
  • Is Rob still designing the product?
  • What is his most-prized possession other than family?

Connect with Rob at ThePhluidProject.com, Instagram @RobGarrettSmith, and LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Rob Smith

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Rob Smith. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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