Cindy Marshall on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of SHINE Strategy

Cindy Marshall on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of SHINE Strategy

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #55 and today’s guest is Cindy Marshall, the Founder and Chief Executive Officer of SHINE Strategy. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #55: Cindy Marshall – Founder and CEO of SHINE Strategy

Cindy Marshall, the Founder and Chief Executive Officer of SHINE Strategy, adds her page to the Marketing Playbook. Hear how to block out some thinking time, leverage your business superpower, stay current, what Cindy learned about customer service in her first job, and the powerful story behind her new book. This episode covers everything from superpowers to customer service. Here’s a small sample of what you will hear in this episode:

  • How was Shoptalk?
  • What is the state of customer service in retail?
  • How were Cindy’s early years in business?
  • What was her role at L.L.Bean?
  • Why do brands come to SHINE Strategy?
  •  What are the biggest challenges brands are facing today?
  • How does brand-side compare to provider-side?
  • What is something Cindy wishes she were better at?

Connect with Cindy on LinkedIn and Shine-Strategy.com.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Cindy Marshall

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Cindy Marshall. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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