Ok! Welcome back to my new podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #8 and today’s guest is Patty Steele. She’s the Morning Show Co-Host on WCBS-FM 101.1. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #8: Patty Steele – Legendary NYC Radio Host
Patty Steele, the Morning Show Co-Host on WCBS-FM 101.1, adds her page to the Marketing Playbook. Hear how to be a good listener, how to know your customers and listeners, how to know when to start fresh, how Patty overcame personal battles, and her experiences working with Elvis Duran, Scott Shannon, and Danny Bonaduce. This episode covers everything from Patty overcoming adversity to how radio compares to podcasting. Here’s a small sample of what you will hear in this episode:
- How radio hosts have changed with COVID-19
- How to do a radio show remote
- How do you handle being fired
- How did Patty get into radio
- How radio stations are like family
- How radio has changed
- What does the future of radio hold
- How emotion plays into storytelling
Connect with Patty on Facebook and Instagram at @PattySteeleCBS and her podcast at PattySteele.com.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:23] The Marketing Playbook with Mark Friedman
- [0:25] Details Interactive
- [0:31] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:41] Connect with Patty on Facebook and Instagram at @PattySteeleCBS and her podcast at PattySteele.com
- [0:49] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
- Patty’s Page of The Marketing Playbook with Mark Friedman
- [1:22] Elvis Duran, Scott Shannon, Danny Bonaduce, John Lander
- [2:35] Patty on WPLJ during 9/11
- [2:55] How radio hosts have changed with COVID-19
- [3:21] WCBS-FM 101.1
- [3:53] Whole Foods
- [4:41] TikTok, Family Olympics video
- [5:22] Dr. Oz, Jeh Johnson Homeland Security
- [6:28] How Patty’s family is doing
- [7:46] How to do a radio show remote
- [9:10] Field Producer
- [9:25] How do you handle being fired
- [11:07] AM radio
- [12:39] How did Patty get into radio
- [12:57] Law school, Opera, Pop radio
- [14:01] Journalism
- [14:17] Internship, Interns
- [14:41] NBC, WABC
- [15:11] Dan Ingram
- [15:52] Senegal
- [16:51] Z100
- [17:12] DJ (Disc Jockey)
- [18:16] Steve Cochran
- [18:22] KROQ
- [18:58] CBS-AM, Harvey Nagler
- [20:01] Podcasting
- [20:51] How to know when to start fresh
- [21:33] Endorsements
- [23:28] Naomi DiClemente
- [23:56] How radio stations are like family
- [28:15] Terrestrial Radio, SiriusXM
- [28:26] How radio has changed
- [29:36] Nielsen Radio device
- [29:57] Howard Stern
- [30:52] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
- [31:21] What does the future of radio hold
- [33:57] Network TV
- [34:52] How emotion plays into storytelling
- [36:11] What music does Patty listen to
- [36:32] Yacht Rock, TIME, Life
- [37:21] Is Patty a concertgoer
- [38:33] Her podcast News on the Rocks
- [38:48] Wayne Cabot
- [42:32] Patty’s battle with breast cancer
- [44:39] Breast Cancer Alliance, Westchester
- [44:56] Dubin Breast Center Mount Sinai
- [46:04] Public speaking
- 2-Minute Drill
- [48:56] A brand that inspires Patty
- [49:33] Realtor.com, HomeAway, Reddit, Vivino, YouTube
- [49:55] Amazon, Sundance Catalog
- [50:17] Something Patty wishes she was better at
- [50:22] Greenwich, CT, Danbury Hospital, Ann’s Place
- [51:27] Blythedale Children’s Hospital, Larry Levine
- [51:46] What superpower Patty wishes she had
- [52:14] Her most prized possession other than family
- This Week’s 3 Game-Winning Plays
- [53:17] Connect with Patty on Facebook and Instagram at @PattySteeleCBS and her podcast at PattySteele.com
- [54:35] This week’s 3 Game-Winning Plays are as follows:
- Be a good listener
- Know your customers and listeners
- Know when to start fresh
- [55:46] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [55:51] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Patty Steele. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.