Sucharita Kodali on The Marketing Playbook Podcast with Mark Friedman: VP, Principal Analyst at Forrester

Patti Hughes on The Marketing Playbook Podcast with Mark Friedman: Founder, CEO, and CCO of Natural Life

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #20 and today’s guest is Patti Hughes. She is the Founder, CEO, and CCO of Natural Life. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #20: Patti Hughes – Founder, CEO, and CCO of Natural Life

Patti Hughes, the Founder, Chief Executive Officer, and Chief Creative Officer of Natural Life, adds her page to the Marketing Playbook. Hear how to be ready to pivot, turn your hobby into a business, tell your brand’s story, create a culture of creativity, and Patti’s experience growing up with arts and crafts. This episode covers everything from how Patti stays inspired to how helpful Instagram has been for her business. Here’s a small sample of what you will hear in this episode:

  • What is Natural Life
  • How is Patti doing during the pandemic and quarantine
  • Why did Patti start working at Hallmark
  • How do you turn a hobby into a business
  • How does Natural Life come up with their products
  • How does Patti utilize data to make business decisions
  • What is her leadership style
  • What is something she wishes she were better at

Connect with Patti at and on Instagram at @NaturalLife and @NaturalLifePatti.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Patti Hughes on The Marketing Playbook Podcast with Mark Friedman: Founder, CEO, and CCO of Natural Life

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Patti Hughes. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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