Mitch Slater on The Marketing Playbook Podcast with Mark Friedman: SVP Wealth Management at UBS, Host of Financially Speaking

Ok! Welcome back to my new podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #2 and today’s guest is Mitch Slater. He’s the SVP Wealth Management at UBS and Host of Financially Speaking. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #2: Mitch Slater – SVP Wealth Management at UBS, Host of Financially Speaking

Mitch Slater, the SVP Wealth Management at UBS and Host of Financially Speaking, adds his page to the Marketing Playbook. Hear why networking and personal branding are critical to success, why you need to collaborate with your peers, how to put yourself outside your comfort zone, the time Mitch got kicked out of Yankee Stadium, and his mom’s legendary moment at a Springsteen concert. This episode covers everything from the power of networking to Mitch and Mark busting chops. Here’s a small sample of what you will hear in this episode:

• How Mitch got kicked out of Yankee Stadium
• The power of networking
• What we can learn from kids
• The power of personal branding
• Who are the most interesting people Mitch has met on his podcast
• How to find podcast guests
• If Mitch had a superpower what would it be
• Mitch’s most prized possession other than family

Connect with Mitch on LinkedIn, Facebook, Twitter at @mpslater, Instagram at @mps1960, and listen to his podcast.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

• Intro
  • [0:19] The Marketing Playbook with Mark Friedman
  • [0:22] Details Interactive
  • [0:32] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
  • [0:41] Connect with Mitch on LinkedIn, Facebook, Twitter at @mpslater, Instagram at @mps1960, and listen to his podcast
  • [0:51] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
• Mitch’s Page of The Marketing Playbook with Mark Friedman
  • [1:35] How Mitch got kicked out of Yankee Stadium, New York Mets
  • [1:59] El Duque, Paul O’Neill
  • [2:25] Poland Spring
  • [2:51] Kenny Rogers
  • [3:09] Uber
  • [3:21] Westfield, NJ, Springfield, NJ
  • [3:37] Mitch’s background
  • [3:52] Northwestern University, GW (The George Washington University)
  • [4:10] Howard Stern, DC101, Charlie Rose, Larry King
  • [4:51] Merrill, The Wall Street Journal
  • [5:41] The power of networking
  • [7:20] Mitch’s biggest passion area
  • [7:57] Bruce Springsteen
  • [8:39] Westfield School Board
  • [8:52] What we can learn from kids
  • [9:38] STEM, STEAM
  • [9:51] Little Kids Rock
  • [10:05] Bach, Beethoven, Wiz Khalifa, Taylor Swift
  • [10:35] Steve Van Zandt, TeachRock
  • [10:54] The Beatles on Ed Sullivan
  • [11:37] 401k for Millennials
  • [12:02] Student loan crisis
  • [12:25] What you can learn from school board
  • [16:50] The power of personal branding
  • [17:19] “Prove It All Night” by Bruce Springsteen
  • [18:39] Who are the most interesting people Mitch has met on his podcast
  • [19:12] Rachel Tipograph on Financially Speaking, MikMak, Shopify
  • [19:31] eBay
  • [19:38] Erin Lowry on Financially Speaking, Broke Millennial
  • [19:46] Dartmouth College, St. Bonaventure University
  • [20:20] Kim Kaupe on Financially Speaking, Shark Tank
  • [20:47] Comic Con
  • [21:16] 10,000 hours
  • [21:37] UBS Global Visionaries
  • [21:52] Davos, Sonia Lo on Financially Speaking, Vertical farming, Stanford University
  • [22:20] FreshBox Farms, Emirates
  • [22:30] Andrew Bastawrous on Financially Speaking, Ophthamologist
  • [23:20] Peek Vision, Warby Parker
  • [23:51] How to find podcast guests
  • [25:29] Bali
  • [26:01] Greta Thunberg, TIME magazine
  • [26:19] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
  • [27:10] The pros & cons of social media
  • [27:31] GaryVee (Gary Vaynerchuk), VaynerMedia
  • [29:54] The New York Times
  • [30:22] Al Pacino, “Just when I thought I was out, they pull me back in!”
  • [31:34] Are the Kardashians & influencers surprising with their social media success
  • [32:53] The Crown
  • [32:55] Mitch’s mom’s ad story
  • [33:11] Don Draper, Mad Men
  • [33:46] Rolling Stone, Jdate
  • [34:12] Woody Allen
  • [34:31] Junior’s Cheesecake Flatbush Ave
  • [35:26] Springsteen at Astbury Park
• 2-Minute Drill
  • [37:42] Apple
  • [38:07] Calm app
  • [38:37] Amazon, UNTUCKit
  • [39:06] Something Mitch wishes he was better at
  • [40:16] Elon Musk, SpaceX
  • [40:49] Moms Demand Action
  • [41:34] If Mitch had a superpower what would it be
  • [41:46] Batman
  • [42:11] Abraham Lincoln
  • [42:22] Mitch’s most prized possession other than family
  • [42:39] 1969 Springsteen red vinyl, Bleecker Bob’s
• This Week’s 3 Game-Winning Plays
  • [43:34] Connect with Mitch on LinkedIn, Facebook, Twitter at @mpslater, Instagram at @mps1960, and listen to his podcast
  • [44:09] Brian Tietje on Financially Speaking
  • [44:47] This week’s 3 Game-Winning Plays are as follows:
    1. Networking and personal branding are critical to success
    2. You need to collaborate with your peers
    3. Put yourself outside your comfort zone
  • [45:26] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [45:36] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
  • Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo

 

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Mitch Slater. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.