Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #17 and today’s guests are Lisa and Jack Bodell. Lisa is the Founder and CEO of FutureThink and her son, Jack, is the IoT Specialist at TKS (The Knowledge Society). Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #17: Lisa and Jack Bodell – FutureThink and The Knowledge Society
Lisa Bodell, the Founder and CEO of FutureThink, and her son Jack Bodell, the IoT Specialist at TKS, add their page to the Marketing Playbook. Hear how to prioritize instead of multitask, why you should hire people with soft skills, how to give your teams the permission to innovate, how Lisa embraces innovation with FutureThink, and what Jack has learned about the IoT at TKS. This episode covers everything from Lisa’s start selling rocks to Jack’s favorite sports. Here’s a small sample of what you will hear in this episode:
- How has Jack dealt with school during the pandemic
- What does he think about the classes at school
- What is the mission of FutureThink
- How do you focus, not multitask
- How do you apply to TKS
- What are T-shaped people vs. I-shaped people
- How do you get employees to pivot better
- If Jack and Lisa each had one superpower what would it be
Connect with Lisa on LinkedIn and Twitter at @LisaBodell, and Jack on LinkedIn and Twitter at @Bodell_Jack.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:22] The Marketing Playbook with Mark Friedman
- [0:24] Details Interactive
- [0:30] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:39] Connect with Lisa on LinkedIn and Twitter at @LisaBodell, and Jack on LinkedIn and Twitter at @Bodell_Jack
- [0:42] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
- Lisa and Jack’s Page of The Marketing Playbook with Mark Friedman
- [1:12] FutureThink, TKS (The Knowledge Society)
- [1:42] Brian Bodell
- [1:49] RR Donnelley
- [2:51] What is Lisa’s first story
- [3:04] Futurist, Entrepreneur
- [3:42] Ross School of Business (University of Michigan)
- [3:49] Advertising
- [4:07] Jack’s first story
- [4:37] New Rochelle, NY
- [5:40] How has Jack dealt with school during the pandemic
- [6:56] How are companies training during the pandemic
- [7:21] Innovation
- [8:15] Westfield School Board
- [9:13] What does Jack think about the classes at school
- [9:38] Tech, Elon Musk
- [10:12] YouTube Ads
- [11:13] What was Lisa doing before FutureThink
- [12:40] What is the mission of FutureThink
- [12:58] Marketing
- [15:15] How do you focus, not multitask
- [17:06] How do you apply to TKS
- [17:50] Artificial Intelligence (AI)
- [18:19] How does Microsoft’s Innovation Lab play into TKS
- [19:09] Hackathon
- [19:19] What pitch is Jack most proud of
- [20:45] IoT (Internet of Things)
- [21:26] What are T-shaped people vs. I-shaped people
- [23:26] What do companies look for with Lisa’s help
- [24:14] COVID-19
- [24:41] Kill the Company and Why Simple Wins by Lisa Bodell
- [26:21] How do you get employees to pivot better
- [28:19] How do you give permission to innovate
- [29:13] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
- [30:00] What other programs are offered at TKS
- [30:31] BCI (Brain-Computer Interface), Genetic Engineering, Cryptocurrency
- [31:18] Arduino board
- [32:28] Networking
- [33:54] How does Lisa work with young people
- [34:33] National Association of Secondary School Principals (NASSP)
- [34:44] 3D Pens
- [35:09] D&I (Diversity & Inclusion)
- [35:50] Economics, GW (The George Washington University)
- [36:25] How competitive is building your resume for college
- [37:36] What should companies ask Lisa about more
- [38:41] How has business changed since COVID-19
- [39:06] ADD (Attention Deficit Disorder)
- [39:52] Zoom
- [40:25] Where does Jack want to go to college
- [41:19] Northwestern University, Iovine-Young Academy (USC)
- [42:26] What’s next for FutureThink
- 2-Minute Drill
- This Week’s 3 Game-Winning Plays
- [46:37] Connect with Lisa on LinkedIn and Twitter at @LisaBodell, and Jack on LinkedIn and Twitter at @Bodell_Jack
- [47:20] This week’s 3 Game-Winning Plays are as follows:
- Prioritize instead of multitask
- Hire people with soft skills
- Give your teams the permission to innovate
- [48:12] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [48:20] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Lisa and Jack Bodell. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.