Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #18 and today’s guest is Joel Quadracci. He is the Chairman, President, and CEO of Quad. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #18: Joel Quadracci – Chairman, President, and CEO of Quad
Joel Quadracci, the Chairman, President, and Chief Executive Officer of Quad, adds his page to the Marketing Playbook. Hear how to build strong working relationships, understand why your business is performing the way it is, find your core competency, how the printing industry has changed over time, and lessons from building a multi-billion dollar family business. This episode covers everything from childhood stories from the family business to how Joel has been able to grow the company. Here’s a small sample of what you will hear in this episode:
- How did Harry Quadracci start Quad
- What did Joel do after college
- What are the pros and cons of family business
- What does Ink on Paper mean
- How did Quad go about acquisitions and consolidation
- What agencies are part of Quad
- What does the future of Quad look like
- hat philanthropic organizations is Quad involved in
Connect with Joel at Quad.com and on LinkedIn.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:19] The Marketing Playbook with Mark Friedman
- [0:21] Details Interactive
- [0:28] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:37] Connect with Joel at Quad.com and on LinkedIn
- [0:41] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
- Joel’s Page of The Marketing Playbook with Mark Friedman
- [1:04] CEO (Chief Executive Officer), Marketing
- [1:33] How are Joel and his family doing during the pandemic
- [2:18] What is his first story
- [3:34] Nouveau riche
- [4:16] OSHA (Occupational Safety and Health Administration)
- [4:41] How did Harry Quadracci start Quad
- [4:51] Racine, WI
- [5:06] Printing Press
- [6:13] What was Betty Quadracci’s role at Quad
- [6:52] Milwaukee Magazine
- [7:31] Entrepreneur
- [8:06] Saratoga Springs, NY
- [8:17] Macy’s
- [8:55] Invoices, C-Suite, Manufacturing
- [10:22] Skidmore College
- [10:29] What did Joel do after college
- [12:00] Family Business
- [12:40] Graduate program
- [13:40] Hanover Direct, The Company Store
- [14:56] Employee-Owned Company
- [16:49] What does Ink on Paper mean
- [17:22] Microns
- [17:47] Direct mail
- [18:55] Information Technology (IT)
- [20:23] Competitive Advantage
- [20:42] Inkjet
- [21:19] Hangtag
- [22:18] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
- [24:08] Capital-intensive
- [24:26] M1000A Printing Press, M1000B Printing Press
- [25:21] Cash Flow, Dividend
- [25:35] CapEx (Capital Expenditure)
- [26:51] Who was the CEO of Quad after Harry died
- [28:51] How did Quad go about acquisitions and consolidation
- [31:04] Creative Services
- [31:16] Digital Marketing
- [34:07] What does the future of Quad look like
- [34:28] Process map
- [34:43] Cabela’s
- [35:00] Cost savings
- [35:31] Deloitte, McKinsey & Company
- [37:19] Consultant
- [37:54] Data, Rise Interactive, Ivie & Associates, Periscope, AOR (Agency of Record)
- [39:18] Steve Fuller, L.L. Bean
- [40:21] Lowe’s, Walmart, Amazon
- [40:45] COVID-19
- [41:40] Merchandising, Marketing Strategy
- [42:18] Customer Service
- [42:40] Working From home (WFH)
- [42:47] What philanthropic organizations is Quad involved in
- [43:14] Milwaukee Art Museum, Montessori
- This Week’s 3 Game-Winning Plays
- [45:29] Connect with Joel at Quad.com and on LinkedIn
- [45:34] This week’s 3 Game-Winning Plays are as follows:
- Build strong working relationships
- Understand why your business is performing the way it is
- Find your core competency
- [46:40] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [46:50] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Joel Quadracci. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.