Sucharita Kodali on The Marketing Playbook Podcast with Mark Friedman: VP, Principal Analyst at Forrester

Joel Quadracci on The Marketing Playbook Podcast with Mark Friedman: Chairman, President, and CEO of Quad

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #18 and today’s guest is Joel Quadracci. He is the Chairman, President, and CEO of Quad. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #18: Joel Quadracci – Chairman, President, and CEO of Quad

Joel Quadracci, the Chairman, President, and Chief Executive Officer of Quad, adds his page to the Marketing Playbook. Hear how to build strong working relationships, understand why your business is performing the way it is, find your core competency, how the printing industry has changed over time, and lessons from building a multi-billion dollar family business. This episode covers everything from childhood stories from the family business to how Joel has been able to grow the company. Here’s a small sample of what you will hear in this episode:

  • How did Harry Quadracci start Quad
  • What did Joel do after college
  • What are the pros and cons of family business
  • What does Ink on Paper mean
  • How did Quad go about acquisitions and consolidation
  • What agencies are part of Quad
  • What does the future of Quad look like
  • hat philanthropic organizations is Quad involved in

Connect with Joel at and on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Joel Quadracci on The Marketing Playbook Podcast with Mark Friedman: Chairman, President, and CEO of Quad

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Joel Quadracci. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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