Rodney Woodruff on The Marketing Playbook Podcast with Mark Friedman: VP, Engineering at WW

Joe Megibow on The Marketing Playbook Podcast with Mark Friedman: CEO of Purple

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #14 and today’s guest is Joe Megibow. He’s the Chief Executive Officer of Purple. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #14: Joe Megibow – CEO of Purple

Joe Megibow, the Chief Executive Officer of Purple, adds his page to the Marketing Playbook. Hear how to align with your supervisors and peers to prevent major mistakes, how to constantly shape your message and differentiate your offering, how to look for ways to fill the gaps in your knowledge, how Purple is taking a breakthrough approach to the mattress industry, and Joe’s lessons from his time at American Eagle and Expedia. This episode covers everything from Joe’s thoughts on making mistakes to what makes Purple mattresses so dependable. Here’s a small sample of what you will hear in this episode:

  • How Purple is handling COVID-19
  • Joe’s experience at Expedia
  • Why is Purple a disruptor in the mattress space
  • How do consumers view the mattress category
  • How do you control the narrative of your brand
  • Joe’s time at American Eagle
  • How Purple creates viral video ads
  • A charitable organization Joe’s passionate about

Connect with Joe on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Joe Megibow on The Marketing Playbook Podcast with Mark Friedman: CEO of Purple

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Joe Megibow. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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