Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #13 and today’s guest is Bob Wischusen. He’s the Voice of the Jets and an ESPN Broadcaster. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #13: Bob Wischusen – Voice of the Jets and ESPN Broadcaster
Bob Wischusen, the Radio Play-by-Play Voice of the Jets and ESPN TV Broadcaster, adds his page to the Marketing Playbook. Hear how to be aggressive when finding internships, how to always strive to get better, how to know when to speak and when to listen, how Bob got his start in the broadcasting world, and the differences between radio and TV broadcasting. This episode covers everything from stories from the broadcasting world to Bob’s thoughts on fantasy sports. Here’s a small sample of what you will hear in this episode:
- When will sports come back after COVID-19
- What were Bob’s favorite sports teams growing up
- Did he always want to be a sportscaster
- What was it like working at the epicenter of New York sports radio
- How to know when to find another job
- How do you prepare to call a game as a sportscaster
- What is Information Condensation
- What are Bob’s favorite college basketball arenas
Connect with Bob by tuning in to your favorite sporting events.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:25] The Marketing Playbook with Mark Friedman
- [0:28] Details Interactive
- [0:33] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:42] Connect with Bob by tuning in to your favorite sporting events
- [0:51] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
- Bob’s Page of The Marketing Playbook with Mark Friedman
- [1:16] New York Jets, ESPN
- [1:54] When will sports come back after COVID-19
- [2:28] MMA, PGA Tour, NASCAR
- [3:53] Little League Baseball and Softball
- [4:32] Daily News, Yankee Stadium, MLB
- [5:02] Union Catholic High School
- [5:06] Bob’s story growing up in New Jersey
- [5:36] Union County
- [5:52] What were Bob’s favorite sports teams growing up
- [6:11] New York Giants, New York Mets, New York Yankees, Super Bowl, World Series
- [6:41] New York Rangers, New Jersey Devils, New York Islanders, New York Knicks, Brooklyn Nets
- [7:42] Brooklyn Dodgers
- [7:56] Shea Stadium, Citi Field
- [8:04] Why did Bob choose to go to Boston College
- [8:32] Syracuse University
- [9:01] WFAN
- [9:44] Marv Albert
- [9:48] Did Bob always want to be a sportscaster
- [11:25] How did he start working at WFAN
- [13:32] What was it like working at the epicenter of New York sports radio
- [14:47] Mike Piazza Mets trade
- [15:00] Mike and the Mad Dog
- [15:46] Imus in the Morning, Mike and Chris
- [16:02] Why did Bob leave WFAN
- [17:04] WEPN 1050
- [17:29] Mike McCarthy of MSG
- [18:41] How to know when to find another job
- [20:52] How do you prepare to call a game as a sportscaster
- [21:29] NFL, NBA
- [21:34] New England Patriots, Miami Dolphins
- [21:54] Information Condensation
- [22:06] DVD
- [22:35] Spotter board
- [23:06] How do you prepare to call games on TV vs. radio
- [23:52] Offset I
- [24:06] Longer-lasting lightbulb
- [25:15] SNY, 1969 World Series, Baltimore Orioles
- [25:54] Batting Average, Home Runs, RBIs
- [26:23] The Last Dance, Chicago Bulls
- [27:19] Bloomberg TV
- [27:32] Casio digital watch
- [28:22] Sports Phone, 1010 WINS, John Montone
- [28:52] How sportscasters talk about fantasy sports and sports betting
- [30:45] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
- [31:25] Bob’s work in college basketball in the Big XII
- [31:42] Dick Vitale, SEC, ACC
- [32:07] University of Kansas, Duke University, University of North Carolina (UNC), University of Kentucky, Auburn University
- [32:22] What are Bob’s favorite college basketball arenas
- [32:35] Breslin Student Events Center, Michigan State University (MSU), Assembly Hall, Indiana University (IU), Kohl Center, University of Wisconsin
- [32:56] University of Florida
- [33:02] Cameron Indoor Stadium, Allen Fieldhouse
- [33:24] Fenway Park, Wrigley Field
- [33:31] Do you feed off the crowd as a sportscaster
- [34:21] What Bob thinks bout college players getting paid
- [34:41] 30 for 30, Eric Dickerson, Trans A&M
- [35:04] Name or likeness
- [36:12] What Bob aspires to do better
- [36:32] College Football National Championship
- [36:41] Jim Nantz, Joe Buck
- [37:32] Who does Bob model his craft after
- [38:12] Gary Cohen
- [40:42] What does Bob think about sports on YouTube and Facebook
- [42:05] 98.7 FM
- [42:41] What advice does Bob have for aspiring sportscasters
- [43:06] Communications major, Broadcasting major
- This Week’s 3 Game-Winning Plays
- [45:19] Connect with Bob by tuning in to your favorite sporting events
- [45:27] This week’s 3 Game-Winning Plays are as follows:
- Be aggressive when finding internships
- Always strive to get better
- Know when to speak and when to listen
- [46:22] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [46:31] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Bob Wischusen. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.