Sucharita Kodali on The Marketing Playbook Podcast with Mark Friedman: VP, Principal Analyst at Forrester

Lisa and Jack Bodell on The Marketing Playbook Podcast with Mark Friedman: FutureThink and The Knowledge Society

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #17 and today’s guests are Lisa and Jack Bodell. Lisa is the Founder and CEO of FutureThink and her son, Jack, is the IoT Specialist at TKS (The Knowledge Society). Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #17: Lisa and Jack Bodell – FutureThink and The Knowledge Society

Lisa Bodell, the Founder and CEO of FutureThink, and her son Jack Bodell, the IoT Specialist at TKS, add their page to the Marketing Playbook. Hear how to prioritize instead of multitask, why you should hire people with soft skills, how to give your teams the permission to innovate, how Lisa embraces innovation with FutureThink, and what Jack has learned about the IoT at TKS. This episode covers everything from Lisa’s start selling rocks to Jack’s favorite sports. Here’s a small sample of what you will hear in this episode:

  • How has Jack dealt with school during the pandemic
  • What does he think about the classes at school
  • What is the mission of FutureThink
  • How do you focus, not multitask
  • How do you apply to TKS
  • What are T-shaped people vs. I-shaped people
  • How do you get employees to pivot better
  • If Jack and Lisa each had one superpower what would it be

Connect with Lisa on LinkedIn and Twitter at @LisaBodell, and Jack on LinkedIn and Twitter at @Bodell_Jack.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Lisa and Jack Bodell on The Marketing Playbook Podcast with Mark Friedman: FutureThink and The Knowledge Society

Jack Bodell on The Marketing Playbook Podcast with Mark Friedman The Knowledge Society

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Lisa and Jack Bodell. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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