Sucharita Kodali on The Marketing Playbook Podcast with Mark Friedman: VP, Principal Analyst at Forrester

Kabir Shahani on The Marketing Playbook Podcast with Mark Friedman: CEO of Amperity

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #11 and today’s guest is Kabir Shahani. He’s the Chief Executive Officer of Amperity. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #11: Kabir Shahani – CEO of Amperity

Kabir Shahani, the Chief Executive Officer of Amperity, adds his page to the Marketing Playbook. Hear how to use hard work and dedication to build your business, how to break down silos at your company, how to interpret data and use it to drive revenue, how Amperity runs the customer data platforms of Starbucks and Nordstrom, and the business lessons Kabir learned from his parents. This episode covers everything from the early days of informatics to Kabir’s parents’ journey as immigrants. Here’s a small sample of what you will hear in this episode:

  • How COVID-19 is impacting Amperity
  • Kabir’s start in the consulting world
  • How he started Appature
  • What are the emotions tied to a startup exit
  • How your business changes after receiving venture capital funding
  • What is a Customer Data Platform (CDP)
  • How to put marketing technology into programs to drive revenue
  • What superpower Kabir wishes he had

Connect with Kabir on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Kabir Shahani CEO Amperity The Marketing Playbook with Mark Friedman

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Kabir Shahani. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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