Fayez Mohamood on The Marketing Playbook Podcast with Mark Friedman: Co-Founder and CEO of Bluecore

Fayez Mohamood on The Marketing Playbook Podcast with Mark Friedman: Co-Founder and CEO of Bluecore

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #12 and today’s guest is Fayez Mohamood. He’s the Co-Founder and Chief Executive Officer of Bluecore. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #12: Fayez Mohamood – Co-Founder and CEO of Bluecore

Fayez Mohamood, the Co-Founder and Chief Executive Officer of Bluecore, adds his page to the Marketing Playbook. Hear how to choose the right tactics and tools for your company, how to develop new roles to manage your new tools, how to continuously look to improve your skills, how to raise venture capital funding, and Fayez’s experience at AMD. This episode covers everything from how Fayez ended up in New Jersey to his transition from the hardware to marketing software worlds. Here’s a small sample of what you will hear in this episode:

  • What did Fayez do after college
  • How AMD helped him build a marketing company
  • How he found his co-founders
  • What does Bluecore solve
  • How to know who to sell to
  • What are Bluecore’s predictive capabilities
  • How to find the right customers
  • Something Fayez wishes he was better at

Connect with Fayez on Twitter at @SideOfFayez.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Fayez Mohamood Bluecore The Marketing Playbook with Mark Friedman

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Fayez Mohamood. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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