Lucille DeHart on The Marketing Playbook Podcast with Mark Friedman: Senior Marketing and Branding Executive

Lucille DeHart on The Marketing Playbook Podcast with Mark Friedman: Senior Marketing and Branding Executive

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #29 and today’s guest is Lucille DeHart. She is a Senior Marketing & Branding Executive. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #29: Lucille DeHart – Senior Marketing and Branding Executive

Lucille DeHart, the Senior Marketing and Branding Executive, adds her page to the Marketing Playbook. Hear how to learn from your mistakes, nail the pre-meet, measure success, Lucille’s lessons from working at Polo Ralph Lauren and Bed Bath and Beyond, and what she learned going to malls as a kid. This episode covers everything from Lucille’s career lessons to jokes about her accent. Here’s a small sample of what you will hear in this episode:

  • What is the future of shopping malls
  • What kind of marketer is Lucille
  • How do you manage the messaging of your retailers as a wholesaler
  • What kind of business is Tristar
  • How has Lucille adapted based on company culture
  • How do you think about media spend as a marketer
  • How do you learn from mistakes
  • What is something Lucille wishes she were better at

Connect with Lucille on LinkedIn and at MKTmarketingServices.com.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Lucille DeHart on The Marketing Playbook Podcast with Mark Friedman: Senior Marketing and Branding Executive

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Lucille DeHart. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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