Ok! Welcome back to my new podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #6 and today’s guest is Monica Smith. She’s the Founder and CEO of Marketsmith. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #6: Monica Smith – Founder and CEO of Marketsmith
Monica Smith, the Founder and CEO of Marketsmith, adds her page to the Marketing Playbook. Hear how to conquer career roadblocks, how to network when you don’t need it, how to use data to your marketing advantage, how to master your marketing mix, and how to achieve work-life balance. This episode covers everything from conquering adversity to compelling marketing strategies. Here’s a small sample of what you will hear in this episode:
- How did Monica’s direct mail experience prepare her for Marketsmith
- How networking creates opportunities
- How to control the story of your brand
- Why would someone want to work with Marketsmith
- How to optimize your media mix
- How to achieve work-life balance
- Something Monica wishes she was better at
- What superpower Monica wishes she had
Connect with Monica at MSmith@MarketsmithInc.com, www.MarketsmithInc.com, and @MarketsmithInc on social media.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:24] The Marketing Playbook with Mark Friedman
- [0:26] Details Interactive
- [0:32] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:42] Connect with Monica at MSmith@MarketsmithInc.com, www.MarketsmithInc.com, and @MarketsmithInc on social media
- [0:47] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
- Monica’s Page of The Marketing Playbook with Mark Friedman
- [1:28] DTC (Direct-to-Consumer), Challenger Brands
- [2:31] CEO (Chief Executive Officer)
- [3:12] Monica’s background
- [3:24] VHS
- [4:02] South Orange, NJ
- [4:42] The College of Mount Saint Vincent, Riverdale, NJ
- [5:16] How did Monica’s direct mail experience prepare her for Marketsmith
- [7:08] Waldenbooks, Preferred Reader Program
- [9:02] How networking creates opportunities
- [10:20] What challenges Monica faced
- [14:02] How to control the story of your brand
- [15:50] Mission Statement
- [17:19] Why is Monica unemployable
- [19:31] What she did before Marketsmith
- [20:26] Tic Tacs, Sony
- [22:39] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
- [23:20] Why would someone want to work with Marketsmith
- [26:01] Marketsmith client examples
- [29:42] Attribution, CMO (Chief Marketing Officer)
- [30:24] How to optimize your media mix
- [32:26] Media Mix Modeling, Attribution Modeling
- [32:50] What is IPredictThis
- [34:12] Marketsmith IQ
- [34:26] Brushfire
- [34:34] IP (Intellectual Property)
- [35:32] How to achieve work-life balance
- [36:38] 501(c)(3), One More Smith, Chester, NJ
- [38:57] Microsoft Teams
- [39:06] Bring Dinner Home
- [39:16] Hurricane Irene
- 2-Minute Drill
- [40:53] SharkNinja
- [41:02] Blinkist
- [41:19] Amazon, Banana Republic
- [41:44] Something Monica wishes she was better at
- [42:05] The Center for Great Expectations
- [42:21] Rutgers University, Peg Wright
- [42:46] What superpower Monica wishes she had
- [43:36] Chip Bergh on The Marketing Playbook with Mark Friedman
- [44:06] Apple Watch
- This Week’s 3 Game-Winning Plays
- [44:26] Connect with Monica at MSmith@MarketsmithInc.com, www.MarketsmithInc.com, and @MarketsmithInc on social media
- [45:19] This week’s 3 Game-Winning Plays are as follows:
- Conquer career roadblocks
- Network even when you don’t need it
- Use data to your marketing advantage
- [46:17] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [46:28] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Monica Smith. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.