Lucille DeHart on The Marketing Playbook Podcast with Mark Friedman: Senior Marketing and Branding Executive

Chip Bergh on The Marketing Playbook Podcast with Mark Friedman: President and CEO of Levi Strauss & Co.

Ok! Welcome back to my new podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #5 and today’s guest is Chip Bergh. He’s the President and CEO of Levi’s. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #5: Chip Bergh – President and CEO of Levi Strauss & Co.

Chip Bergh, the President and CEO of Levi’s, adds his page to the Marketing Playbook. Hear why companies should make a positive impact on society, how to engage your consumer through advertising, why it’s critical to invest in innovation, how to prepare for the worst but hope for the best, and Chip’s journey from the U.S. Army to Procter & Gamble to Levi’s. This episode covers everything from Chip’s rise to well-known CEO to his game-changing thoughts on innovation. Here’s a small sample of what you will hear in this episode:

  • What impact has Levi’s seen from Coronavirus
  • How Swiffer got its name
  • Why well-known brands advertise
  • Why companies need to have positive social impact
  • Levi’s history of social good
  • The importance of innovation
  • The latest in jeans technology
  • Another brand that inspires Chip

Connect with Chip at

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Chip Bergh on The Marketing Playbook Podcast with Mark Friedman: President and CEO of Levi Strauss & Co.

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Chip Bergh. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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