Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

Paula Schneider on The Marketing Playbook Podcast with Mark Friedman: CEO of Susan G. Komen

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #22 and today’s guest is Paula Schneider. She is the CEO of Susan G. Komen. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #22: Paula Schneider – CEO of Susan G. Komen

Paula Schneider, the Chief Executive Officer of Susan G. Komen, adds her page to the Marketing Playbook. Hear how to get screened for breast cancer, why it can affect all genders, the resources Susan G. Komen provides, how to market as a nonprofit, and Paula’s personal journey with the disease. This episode covers everything from meeting Michael Phelps to Paula’s transition from the fashion industry. Here’s a small sample of what you will hear in this episode:

  • What was Paula’s experience in the apparel industry
  • What does it feel like to be diagnosed with breast cancer
  • What does Paula tell those recently diagnosed with breast cancer
  • What can men and women do to detect breast cancer early
  • What does Susan G. Komen do for marketing
  • Where do donations to Susan G. Komen go
  • How has COVID-19 affected Susan G. Komen
  • Why is October Breast Cancer Awareness Month

Learn more and help out at

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Paula Schneider on The Marketing Playbook Podcast with Mark Friedman: CEO of Susan G. Komen

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Paula Schneider. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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