Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

Kara Goldin on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Hint Inc.

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #23 and today’s guest is Kara Goldin. She is the Founder and CEO of Hint Inc. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #23: Kara Goldin – Founder and CEO of Hint Inc.

Kara Goldin, the Founder and Chief Executive Officer of Hint Inc., adds her page to the Marketing Playbook. Hear how to set ambitious and reasonable goals, gain a solid understanding of your finances, how not to fear failure, Kara’s time at AOL, and the biggest lessons from her entrepreneurial journey. This episode covers everything from marketing in the tech world to product extensions. Here’s a small sample of what you will hear in this episode:

  • Why did Kara want to go into journalism
  • Was her experience at AOL before or after the TIME merger
  • How did she start Hint Inc.
  • Why flavored water
  • How many flavors of Hint are there
  • How important are product extensions for your business
  • How do you get FDA-approved
  • Why did Kara write Undaunted

Connect with Kara on social media at @KaraGoldin and buy her book at and on Amazon.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Kara Goldin on The Marketing Playbook Podcast with Mark Friedman Founder and CEO of Hint Inc.

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Kara Goldin. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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