Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

Sucharita Kodali on The Marketing Playbook Podcast with Mark Friedman: VP, Principal Analyst at Forrester

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #27 and today’s guest is Sucharita Kodali. She is the VP, Principal Analyst at Forrester Research. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #27: Sucharita Kodali – VP, Principal Analyst at Forrester

Sucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita’s experience starting her career at Disney and Saks Fifth Avenue. This episode covers everything from the current state of retail to the future of retail. Here’s a small sample of what you will hear in this episode:

  • What was Sucharita’s role at Disney
  • Does she still see retailers that are siloed
  • What made her go to the provider side aka “the dark side”
  • How has retail changed during the pandemic
  • What ordering trends picked up more than anticipated
  • How was Cyber Monday in 2020
  • How do you know what shiny object is worth pursuing
  • What will retail look like in 2021

Connect with Sucharita on Twitter at @SMulpuru and on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Sucharita Kodali on The Marketing Playbook Podcast with Mark Friedman: VP, Principal Analyst at Forrester

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Sucharita Kodali. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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