Sabir Semerkant on The Marketing Playbook Podcast with Mark Friedman: Founder of GROWTH by SABIR

Craig Brommers on The Marketing Playbook Podcast with Mark Friedman: CMO of American Eagle Outfitters

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #26 and today’s guest is Craig Brommers. He is the Chief Marketing Officer of American Eagle Outfitters. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #26: Craig Brommers – CMO of American Eagle Outfitters

Craig Brommers, the Chief Marketing Officer of American Eagle Outfitters, adds his page to the Marketing Playbook. Hear how to practice kindness, maintain healthy tension between marketing and product teams, use data to make actionable decisions, the lessons Craig has learned in CMO and senior marketing roles throughout the fashion industry, and his once-in-a-lifetime experience at the 2008 Beijing Olympics. This episode covers everything from Craig’s childhood lessons to tales from the Olympics. Here’s a small sample of what you will hear in this episode:

  • How did Craig start at Speedo
  • How was his experience with Michael Phelps in the Olympics
  • How do you deal with negative publicity as a marketer
  • How was company culture different at Speedo and Calvin Klein
  • How do you get the product and marketing teams to work together in the fashion industry
  • How have Craig’s first months been at American Eagle Outfitters
  • How do you balance branding initiatives vs. measurable commercial tactics
  • What is a charitable organization Craig is passionate about

Connect with Craig on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Craig Brommers on The Marketing Playbook Podcast with Mark Friedman: CMO of American Eagle Outfitters

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Craig Brommers. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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