Ok! Welcome back to my new podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #4 and today’s guest is Tim Peterson. He’s the Chief Marketing and Digital Officer of SportsBiz. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #4: Tim Peterson – Chief Marketing and Digital Officer of SportsBiz
Tim Peterson, the Chief Marketing and Digital Officer of SportsBiz, adds his page to the Marketing Playbook. Hear how to use the endless data at our fingertips, why flexibility is critical to your career success, why you should be and stay positive, how Macy’s disrupted the retail world with an escalator, and Tim’s passions for art and music. This episode covers everything from the benefits of big data to legendary stories of retail. Here’s a small sample of what you will hear in this episode:
- What Tim originally studied in college
- How retail has changed over the years
- How retailers can provide great customer service
- How has data changed over time
- How to make sense of data
- How to be flexible and open to new opportunities
- Something Tim wishes he was better at
- His most prized possession other than family
Connect with Tim on LinkedIn at @TimothyJPeterson.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:22] The Marketing Playbook with Mark Friedman
- [0:23] Details Interactive
- [0:31] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:39] Connect with Tim on LinkedIn at @TimothyJPeterson
- [0:47] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
- Tim’s Page of The Marketing Playbook with Mark Friedman
- [1:28] Preferred Networks, CMS Direct, Hanover Direct, Abacus, Merkle
- [2:10] Tim’s background
- [2:34] eCommerce, Retail, Bloomingdale’s
- [3:02] Macy’s, GUESS, Pottery Barn, Old Navy
- [3:22] Apple, Mac computer
- [3:41] Yale University, Religious Studies
- [3:52] What drove interest in that subject
- [4:28] Why studying something else happened
- [5:16] Computer science
- [5:38] Big 8 accounting
- [6:11] How retail has changed
- [7:50] Old Navy tornado story
- [8:37] How retailers can provide great customer service
- [9:01] Bonobos
- [9:32] Johnson Adler
- [10:08] Restoration Hardware
- [10:16] Gary Friedman, Williams Sonoma
- [11:04] Palm Beach, FL
- [11:34] What was Tim’s role at Preferred Networks
- [12:44] Chief Privacy Officer
- [13:13] Nature’s Bounty, CPG (Consumer Packaged Goods), Business Intelligence (BI)
- [14:45] How has data changed over time
- [15:06] Call center
- [15:49] Social media
- [16:20] Voice Activated Ordering, Image Recognition, Sentiment monitoring
- [17:06] How to make sense of data
- [18:16] CMO (Chief Marketing Officer), CDO
- [19:16] How to be flexible and open to new opportunities
- [19:52] Desktop publishing
- [20:01] Graphic design
- [20:22] peter andrews
- [21:02] GiftMenu.com
- [22:04] How eCommerce has changed
- [22:24] Smartphone, iPhone
- [23:01] Google
- [23:55] Social Selling
- [24:55] WhatsApp, TikTok
- [25:56] Macy’s Herald Square escalator story
- [27:57] Macy’s cellar
- [28:47] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
- [29:16] What is SportzBiz
- [29:43] NASCAR, National Lacrosse League
- [30:19] US Open, Chase, Ralph Lauren, Olympics
- [31:04] P&G (Procter & Gamble)
- [31:27] DeepSport
- [32:12] Lexus
- [32:26] Data Scientists
- [32:39] Serena Williams, Coco Gauff
- [33:56] What is SportsBiz’s revenue model
- [33:59] SaaS (Software-as-a-Service)
- [35:09] Disrupting a market
- [36:19] eSports, Sports Betting
- [36:43] Atari Hotels
- [37:41] Asteroids
- [38:02] Changes in Amazon marketplaces
- 2-Minute Drill
- [41:21] KDNY, DKNY, Vegetable Cashmere
- [42:08] Starbucks app
- [43:57] Target.com
- [43:12] LEGO Target
- [43:16] Something Tim wishes he was better at
- [43:49] Printed Matter
- [44:35] If Tim had a superpower what would it be
- [45:12] His most prized possession other than family
- This Week’s 3 Game-Winning Plays
- [46:04] Connect with Tim on LinkedIn at @TimothyJPeterson
- [46:44] This week’s 3 Game-Winning Plays are as follows:
- Use the endless data at our fingertips
- Flexibility is critical to your career success
- Be and stay positive
- [47:19] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [47:29] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Tim Peterson. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.