Brian Berger on The Marketing Playbook Podcast with Mark Friedman: Founder & CEO of Mack Weldon

Brian Berger on The Marketing Playbook Podcast with Mark Friedman: Founder & CEO of Mack Weldon

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #32 and today’s guest is Brian Berger. He is the Founder & CEO of Mack Weldon. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

Podcast Episode #32: Brian Berger – Founder and CEO of Mack Weldon

Brian Berger, the Founder and CEO of Mack Weldon, adds his page to the Marketing Playbook. Hear how to know when to change up your team, fulfill your various roles as CEO, continue to challenge yourself, what Brian learned from working at early Internet companies, and how Mack Weldon pivots while maintaining simple shopping. This episode covers everything from WebMD to La Colombe. Here’s a small sample of what you will hear in this episode:

  • What did Brian do at WebMD and Comcast
  • How did he add to his entrepreneurship toolkit
  • How did he handle bootstrapping and fundraising
  • What other products are in the future for Mack Weldon
  • What is Brian’s job description as CEO
  • What mistakes has he made
  • What’s Mack Weldon’s approach to building their website
  • What is something Brian wishes he were better at

Connect with Brian at MackWeldon.com, on Twitter at @BBerger3, and on Instagram at @BrianBerger_.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Brian Berger on The Marketing Playbook Podcast with Mark Friedman: Founder & CEO of Mack Weldon

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Brian Berger. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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