Sam Norpel on The Marketing Playbook Podcast with Mark Friedman: Chief Digital Officer of Juvenescence

Caroline and Jake Danehy on The Marketing Playbook Podcast with Mark Friedman: Co-Founders of Fair Harbor

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #31 and today’s guests are Caroline and Jake Danehy. They are the Co-Founders of Fair Harbor. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

Podcast Episode #31: Caroline and Jake Danehy – Co-Founders of Fair Harbor

Caroline and Jake Danehy, the Co-Founders of Fair Harbor, add their page to the Marketing Playbook. Hear how to use customer feedback to make important changes to your products, turn a passion and frustration into a business, surround yourself with talented people, how the siblings started their business in high school and college, and their Shark Tank-style experience with Jessica Alba. This episode covers everything from trunk shows to pitch competitions. Here’s a small sample of what you will hear in this episode:

  • What is Fair Harbor and their mission
  • How did Jake get the business going in college
  • How did they feel after people started buying their products
  • Who designs the Fair Harbor garments
  • What mistakes and challenges did they experience early on
  • What is the Round Trip Initiative
  • Why does it help to find more product benefits
  • What is a superpower they wish they had

Connect with Caroline and Jake at

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Caroline and Jake Danehy on The Marketing Playbook Podcast with Mark Friedman: Co-Founders of Fair Harbor

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game balls go to Caroline and Jake Danehy. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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