Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

Sam Norpel on The Marketing Playbook Podcast with Mark Friedman: Chief Digital Officer of Juvenescence

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #33 and today’s guest is Sam Norpel. She is the Chief Digital Officer of Juvenescence. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #33: Sam Norpel – Chief Digital Officer of Juvenescence

Sam Norpel, the Chief Digital Officer of Juvenescence, adds her page to the Marketing Playbook. Hear how to pay it forward, analyze and interpret data for actionable insights, craft your leadership style, Sam’s breakdown of the marketing tactics that actually work as times change, and the inspiring mission behind Juvenescence. This episode covers everything from startups to longevity. Here’s a small sample of what you will hear in this episode:

  • Did anything in Sam’s background foreshadow her career in technology
  • What was her experience at GSI Commerce
  • How do you become a Certified Professional Coach
  • Were there any similarities between working at Lands’ End, David’s Bridal, and Vitamin Shoppe
  • What is Juvenescence Life
  • What age would you live to if you could live as long as you want
  • What is the Women In Retail Leadership Circle (WIRLC)
  • What is a superpower Sam wishes he had

Connect with Sam on LinkedIn and at

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Sam Norpel on The Marketing Playbook Podcast with Mark Friedman: Chief Digital Officer of Juvenescence

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Sam Norpel. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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