Brian Long on The Marketing Playbook Podcast with Mark Friedman: CEO and Co-Founder of Attentive

Brian Long on The Marketing Playbook Podcast with Mark Friedman: CEO and Co-Founder of Attentive

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #34 and today’s guest is Brian Long. He is the Chief Executive Officer and Co-Founder of Attentive. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #34: Brian Long – CEO and Co-Founder of Attentive

Brian Long, the Chief Executive Officer and Co-Founder of Attentive, adds his page to the Marketing Playbook. Hear how to fundraise to fuel your business, focus on creating the best product, set goals and manage your team, why Brian dropped out of business school, and the snack he eats every single day. This episode covers everything from productivity to pretzels. Here’s a small sample of what you will hear in this episode:

  • What is a remarkable story about Brian’s life
  • What were his roles at CNET and CBS Interactive
  • How do you fundraise for your business
  • How many clients and employees does Attentive have
  • How does Brian view attribution for Attentive and their clients
  • Who does he lean on for advice
  • How do you approach employees who aren’t hitting their goals
  • What is Brian’s most prized possession other than family

Connect with Brian at AttentiveMobile.com and on Twitter at @BrianCLong.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Brian Long on The Marketing Playbook Podcast with Mark Friedman: CEO and Co-Founder of Attentive

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Brian Long. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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