John Shea on The Marketing Playbook Podcast with Mark Friedman: President and Founder of Momentum Commerce

Mike Dupuis on The Marketing Playbook Podcast with Mark Friedman: Chief Digital Officer of SPARC Group

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #35 and today’s guest is Mike Dupuis. He is the Chief Digital Officer of SPARC Group. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #35: Mike Dupuis – Chief Digital Officer of SPARC Group

Mike Dupuis, the Chief Digital Officer of SPARC Group, adds his page to the Marketing Playbook. Hear how to develop your technology, eCommerce, and data capabilities, build teams with strong soft skills, venture into roles that stretch your skills, Mike’s experience at agencies and clients, and how digital marketing efforts have evolved over time. This episode covers everything from Brooks Brothers to team-building. Here’s a small sample of what you will hear in this episode:

  • What is a remarkable story about Mike’s life
  • How was Mike’s experience as an agency guy
  • How do you deal with Shiny Object Syndrome
  • How have businesses evolved in the past couple decades
  • How do you craft your company culture
  • What is the role of Chief Digital Officer
  • What is a superpower Mike wishes he had
  • What is his most prized possession other than family

Connect with Mike on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Mike Dupuis on The Marketing Playbook Podcast with Mark Friedman: Chief Digital Officer of SPARC Group

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Mike Dupuis. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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