Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #12 and today’s guest is Fayez Mohamood. He’s the Co-Founder and Chief Executive Officer of Bluecore. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #12: Fayez Mohamood – Co-Founder and CEO of Bluecore
Fayez Mohamood, the Co-Founder and Chief Executive Officer of Bluecore, adds his page to the Marketing Playbook. Hear how to choose the right tactics and tools for your company, how to develop new roles to manage your new tools, how to continuously look to improve your skills, how to raise venture capital funding, and Fayez’s experience at AMD. This episode covers everything from how Fayez ended up in New Jersey to his transition from the hardware to marketing software worlds. Here’s a small sample of what you will hear in this episode:
- What did Fayez do after college
- How AMD helped him build a marketing company
- How he found his co-founders
- What does Bluecore solve
- How to know who to sell to
- What are Bluecore’s predictive capabilities
- How to find the right customers
- Something Fayez wishes he was better at
Connect with Fayez on Twitter at @SideOfFayez.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:21] The Marketing Playbook with Mark Friedman
- [0:22] Details Interactive
- [0:29] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:39] Connect with Fayez on Twitter at @SideOfFayez
- [0:45] Thank you as always to Max Branstetter of the Wild Business Growth Podcast at Hippo Direct for producing this podcast. You can reach him at max@hippodirect.com to bring your podcast to life
- Fayez’s Page of The Marketing Playbook with Mark Friedman
- [1:11] Bluecore
- [1:16] AI (Artificial Intelligence)
- [1:50] Fayez’s story
- [2:09] Doha, Qatar
- [3:25] NJIT (New Jersey Institute of Technology)
- [3:30] Co-Founder Mahmoud Arram
- [3:49] How Fayez settled in New Jersey
- [5:02] Barron’s Profiles of American Colleges
- [5:30] What did Fayez do after college
- [5:51] Georgia Tech (Georgia Institute of Technology)
- [6:02] AMD (dvanced Micro Devices), Big Data
- [6:18] How AMD helped Fayez build a marketing company
- [8:13] Apple, iPhone, Apple Developer
- [8:34] Facebook
- [8:52] How Fayez found his co-founders
- [9:20] Gamification
- [9:48] NFL, Starbucks, CVS
- [10:01] Moda Operandi
- [10:15] Co-Founder Max Bennett, Goldman Sachs
- [10:30] TriggerMail
- [10:38] What does Bluecore solve
- [10:59] Email marketing, ExactTarget, Mailchimp
- [13:18] How Bluecore got their first customers
- [14:31] Early Adopters, Crossing the Chasm by Geoffrey Moore
- [15:08] How did Bluecore fund itself
- [15:16] Bootstrapping
- [15:27] Techstars
- [15:37] FirstMark Capital, Shopify
- [16:25] IT (Information Technology)
- [16:41] How to know who to sell to
- [16:49] CRM (Customer Relationship Management)
- [18:02] ESP (Email Service Provider)
- [18:21] SendGrid, SparkPost
- [18:42] What does Bluecore offer
- [19:08] Marketing cloud
- [22:10] What are Bluecore’s predictive capabilities
- [23:23] Machine learning, Predictive analytics
- [23:46] Lifetime value
- [26:51] Conversion rate
- [27:02] How Bluecore approaches mobile
- [27:40] SMS (Short Message Service)
- [28:19] Apple Pay, PayPal, Amazon
- [29:22] Who else does Fayez watch in the AdTech or MarTech space
- [29:45] SaaS (Software-as-a-Service)
- [30:45] Braze, Movable Ink
- [31:05] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
- [31:40] Adobe, Salesforce
- [31:50] How Bluecore fits with the competition
- [34:05] How to find the right customers
- [35:58] Bluecore Summit
- [37:33] How does Fayez hire
- [39:25] What is his role as CEO (Chief Executive Officer)
- 2-Minute Drill
- This Week’s 3 Game-Winning Plays
- [42:19] Connect with Fayez on Twitter at @SideOfFayez
- [42:54] This week’s 3 Game-Winning Plays are as follows:
- Choose the right tools and tactics for your company
- Develop new roles to manage your new tools
- Continuously look to improve your skills
- [44:14] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [44:23] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Fayez Mohamood. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.