Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

John Shea on The Marketing Playbook Podcast with Mark Friedman: President and Founder of Momentum Commerce

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #40 and today’s guest is John Shea. He is the President and Founder of Momentum Commerce. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #40: John Shea – President and Founder of Momentum Commerce

John Shea, the President and Founder of Momentum Commerce, adds his page to the Marketing Playbook. Hear how to be direct and open with your team, hire incredible people, establish and review business metrics, what you can learn from Amazon Prime Day, and John’s experience at Google. This episode covers everything from tech giants to small teams. Here’s a small sample of what you will hear in this episode:

  • What did John study at Tufts University
  • What was Google like 10-15 years ago
  • What did John learn about culture from Google
  • What makes a great salesperson
  • What is Criteo
  • How does John help clients come around on eCommerce
  • How do you prepare for Amazon Prime Day
  • How is John dealing with privacy changes online

Connect with John at MomentumCommerce.com and on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

John Shea on The Marketing Playbook Podcast with Mark Friedman: President and Founder of Momentum Commerce

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to John Shea. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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