William Harris on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Elumynt

Emily Griffith on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Lil Bucks

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #39 and today’s guest is Emily Griffith. She is the Founder and Chief Executive Officer of Lil Bucks. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #39: Emily Griffith – Founder and CEO of Lil Bucks

Emily Griffith, the Founder and Chief Executive Officer of Lil Bucks, adds her page to the Marketing Playbook. Hear how to clearly communicate your message to customers, wear many hats while staying productive, be patient and allow time for unforeseen circumstances, raise crowdfunding, and how Emily is introducing sprouted buckwheat to the US. This episode covers everything from getting distribution at Whole Foods to approaching fundraising as a food brand. Here’s a small sample of what you will hear in this episode:

  • What did Emily Study at Indiana University’s Kelley School of Business
  • What does sustainability mean when it comes to food
  • How did Emily choose sprouted buckwheat
  • How does she think about pricing
  • Was she bootstrapping from the beginning
  • How did she raise crowdfunding on Republic
  • What is something early on that was way harder than she expected
  • What is a superpower Emily wishes she had

Try Lil Bucks at LoveLilBucks.com and on social media at @LoveLilBucks.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Emily Griffith on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Lil Bucks

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Emily Griffith. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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