Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #41 and today’s guest is Kerel Cooper. He is the Chief Marketing Officer of LiveIntent. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #41: Kerel Cooper – CMO of LiveIntent

Kerel Cooper, the Chief Marketing Officer of LiveIntent, adds his page to the Marketing Playbook. Hear how to enjoy every building block of your career, be a good account manager, navigate changes in data privacy, how ad operations works, and attribution when it comes to email marketing. This episode covers everything from email marketing to career development. Here’s a small sample of what you will hear in this episode:

  • What is Ad Operations
  • Publisher vs. Advertiser
  • How do publishers decide which ads to put where
  • What makes a good account manager
  • How do you navigate privacy changes as an advertiser
  • What’s the story behind LiveIntent
  • How is Kerel helping clients determine attribution
  • What is a superpower he wishes he had

Connect with Kerel on LinkedIn, Twitter, and Instagram at @KerelCooper.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Kerel Cooper. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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