Kerel Cooper on The Marketing Playbook Podcast with Mark Friedman: CMO of LiveIntent

Miki Berardelli on The Marketing Playbook Podcast with Mark Friedman: Founder of Miki B LLC

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #24 and today’s guest is Miki Berardelli. She is the Founder of Miki B LLC. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #24: Miki Berardelli – Founder of Miki B LLC

Miki Berardelli, the Founder of Miki B LLC, adds her page to the Marketing Playbook. Hear how to take a leap to better your career, speak up for what you’re passionate about, leverage both art and science in your marketing, take an omnichannel approach, and what Miki learned from her childhood paper route. This episode covers everything from career tips to early business memories. Here’s a small sample of what you will hear in this episode:

  • How are Miki and her family handling the pandemic
  • How do you combine art and science in your marketing
  • How do you take a leap in your career
  • How was Miki’s experience at Ralph Lauren
  • How do you sell luxury brands online
  • How do you eliminate silos in your business
  • What will holiday shopping look like in 2020
  • What is a superpower Miki wishes she had

Connect with Miki on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Miki Berardelli on The Marketing Playbook Podcast with Mark Friedman: Founder of Miki B LLC

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Miki Berardelli. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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