William Harris on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Elumynt

Steve Goldberg on The Marketing Playbook Podcast with Mark Friedman: President of SGG + Associates

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #50 and today’s guest is Steve Goldberg, the President of SGG + Associates. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #50: Steve Goldberg – President of SGG + Associates

Steve Goldberg, the President of SGG + Associates, adds his page to the Marketing Playbook. Hear how to understand the consumer and competitive marketplace you’re entering, embrace new marketing technology, focus on sustainability, collaborate with other companies, and what Steve learned growing up in a retail store. This episode covers everything from MarTech to retail. Here’s a small sample of what you will hear in this episode:

  • Does Steve set New Year’s Resolutions?
  • What was he focused on at Bloomingdale’s?
  • Where does direct mail fit in retail today?
  • Why did Steve go into the consulting world?
  • What is SGG + Associates?
  • Top 5 retail trends of 2022?
  • What are Steve’s go-to sources for retail insight?
  • What is something he wishes he were better at?

Connect with Steve on LinkedIn and SGGAndAssociates.com.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Steve Goldberg on The Marketing Playbook Podcast with Mark Friedman: President of SGG + Associates

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Steve Goldberg. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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