Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #21 and today’s guest is Kim DeYoung. She is a Choice Coach and Serial Entrepreneur. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
Podcast Episode #21: Kim DeYoung – Choice Coach and Serial Entrepreneur
Kim DeYoung, the Choice Coach and Serial Entrepreneur, adds her page to the Marketing Playbook. Hear how to break out of your comfort zone, leverage your gift, make choices, Kim’s lessons on entrepreneurship, and her experience changing up her life to work at The Gap. This episode covers everything from Kim’s lessons from childhood to how we crossed paths at Tweeds. Here’s a small sample of what you will hear in this episode:
- Why did Kim move to different apparel brands
- What was her digital marketing startup
- What does her role of Integrator mean
- What kind of problems do her clients ask for help on
- How has her business changed during the COVID-19 pandemic
- How does her help clients with mapping
- When is her book coming out
- If she had one superpower what would it be
Connect with Kim on Instagram at @Kim__DeYoung and on Facebook.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:21] The Marketing Playbook with Mark Friedman
- [0:24] Details Interactive
- [0:29] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:39] Connect with Kim on Instagram at @Kim__DeYoung and on Facebook
- [0:41] Thank you as always to Max Branstetter of MaxPodcasting and the Wild Business Growth Podcast for producing this podcast. You can reach him at Max@MaxPodcasting.com to bring your podcast to life
- Kim’s Page of The Marketing Playbook with Mark Friedman
- [1:12] Finding Your Way by Kim DeYoung
- [1:50] Tweeds, Catalog Business
- [2:01] What was Kim’s role at Tweeds
- [2:12] Merchandising
- [2:34] Venture Capital (VC)
- [2:41] Direct Marketing
- [2:46] What is Kim’s first story
- [3:21] Westchester, NY
- [4:03] Riverdale, NY
- [6:30] Shmata Lady, Apparel
- [6:42] Why did Kim move to different apparel brands
- [7:06] Economics Major, University of Michigan (UM)
- [7:21] Art History, Rembrandt
- [7:31] Sotheby’s
- [7:42] Fashion
- [7:50] Bergdorf Goodman
- [9:15] The Gap, Banana Republic
- [9:34] Jeep
- [10:05] Harvard University
- [10:31] J.Crew, Armani
- [10:56] Management
- [11:07] Maternity Clothing
- [11:19] Gap Mom
- [11:30] MetroMom Maternity
- [11:41] Wholesale
- [13:05] Inventory
- [13:29] Cash Flow
- [13:54] What was Kim’s digital marketing startup
- [14:21] Work-Life Balance
- [14:57] Mom Entrepreneurs (Mompreneurs)
- [15:29] Internet Marketing, eCommerce, List Building, Affiliate Marketing
- [17:01] Kim’s website and podcast
- [17:21] How does she describe what she does
- [17:28] Integrator
- [17:42] Product or Service
- [18:09] Resume
- [19:10] What do Kim’s clients want to do
- [19:21] Health Coach, Spiritual Coach, Dating Coach
- [19:41] Revenue Streams, Speaking
- [19:57] Retail
- [20:03] Product Journey, Marketing Funnel
- [20:21] Google
- [20:40] Customer
- [21:00] Info Product
- [21:14] How was Kim trained in the coaching space
- [21:32] Conferences
- [21:42] Entrepreneur
- [22:14] Lead Magnet
- [22:23] Kim’s CD (Compact Disc)
- [23:04] What kind of problems do Kim’s clients ask for help on
- [23:22] Segmenting your list
- [24:31] Hard Drive
- [24:51] At Details Interactive, you can discuss your business with a seasoned direct-to-consumer marketing executive who’s helped launch and grow web businesses and integrate multi-channel marketing initiatives. Learn more at DetailsInteractive.com
- [25:30] How has Kim’s business changed during the COVID-19 pandemic
- [26:26] Consulting
- [27:01] How does Kim help clients with mapping
- [27:54] Mind Mapping, Software Mapping
- [29:51] When is Kim’s book coming out
- [32:37] What is her gift
- [33:12] Delegate
- [34:13] Finance
- [34:31] Details Interactive
- 2-Minute Drill
- This Week’s 3 Game-Winning Plays
- [36:35] Connect with Kim on Instagram at @Kim__DeYoung and on Facebook
- [37:15] This week’s 3 Game-Winning Plays are as follows:
- Break out of your comfort zone
- Leverage your gift
- Make choices
- [38:08] If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [38:18] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Kim DeYoung. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.