Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #36 and today’s guest is Sabir Semerkant. He is the Founder of GROWTH by SABIR. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!
Podcast Episode #36: Sabir Semerkant – Founder of GROWTH by SABIR
Sabir Semerkant, the Founder of GROWTH by SABIR, adds his page to the Marketing Playbook. Hear how to optimize your website for mobile, smooth out your behind-the-scenes operations, plan your media mix with the customer journey in mind, Sabir’s experience leading VaynerCommerce, and how his first computer changed his life. This episode covers everything from customer experience to stories from VaynerMedia. Here’s a small sample of what you will hear in this episode:
- What is Sabir’s first story
- Why did he study Computer Science in college
- What verticals did he consult in
- How do you deal with clients with Shiny Object Syndrome
- How did Sabir work with Gary Vaynerchuk
- What is a Growth Hacker
- What does Sabir look for when helping businesses grow
- How does he go about attribution and media mix
Connect with Sabir at GROWTHbySABIR.com and on social media.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:23] The Marketing Playbook with Mark Friedman
- [0:25] Details Interactive
- [0:30] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:37] Connect with Sabir at GROWTHbySABIR.com and on social media
- [1:11] Thank you as always to Max Branstetter of MaxPodcasting and the Wild Business Growth Podcast for producing this podcast. You can reach him at Max@MaxPodcasting.com to bring your podcast to life
- Sabir’s Page of The Marketing Playbook with Mark Friedman
- [1:48] Sabir’s LinkedIn
- [2:18] How are Sabir and his family doing during the pandemic
- [2:52] What is a remarkable story about Sabir’s life
- [3:14] Clients
- [3:53] Entrepreneurs
- [4:05] What is Sabir’s first story
- [4:39] Family Business
- [5:06] Inventory
- [5:23] Ledger
- [6:05] Why did Sabir study Computer Science in college
- [7:02] Atari 600XL, Commodore 64
- [7:40] Pesky Painter
- [8:01] Coding, Programming
- [9:21] Pre-Med, Neurosurgeon
- [10:18] What verticals did Sabir do consulting in
- [10:33] Windows Programming, Internet, TheStreet.com, Jim Cramer, Mad Money
- [10:58] Tommy Hilfiger eCommerce
- [11:13] eCommerce, Return on Investment (ROI), The Vitamin Shoppe, Jeff Horowitz
- [11:49] Website, Search Engine, Conversion Rate
- [12:18] Engineers, Marketing
- [12:57] Technology (Tech)
- [13:07] How do you deal with clients with Shiny Object Syndrome
- [13:24] Referral, Lead Generation (Lead Gen)
- [14:03] Operations (Ops), Flash, Consumer
- [14:36] ROAS (Return on Advertising Spend), Cost Per Order (CPO)
- [14:57] TikTok, Snapchat, Influencers
- [15:11] CMO (Chief Marketing Officer), Customer Service
- [15:37] Audience, Ad (Advertisement), Mobile App, YouTube, Content
- [16:33] Details Interactive
- [16:53] What was Sabir’s role at VaynerMedia with Gary Vaynerchuk (GaryVee)
- [17:33] Clubhouse
- [18:08] Twitter, Facebook, Brands
- [18:32] Agency Model
- [19:01] Social Media
- [19:11] Cryptocurrency, Blockchain
- [19:22] Credit Card
- [19:45] Co-Working
- [20:04] Sunshine Suites
- [20:41] Canon, Analytics, Data
- [22:14] VaynerCommerce, Services
- [22:38] What is a Growth Hacker
- [23:04] Startup
- [23:20] Google Ads
- [23:55] Do you have a Direct-to-Consumer business? I enjoy connecting with guests on this podcast because it reminds me what I love to do: strategic and tactical consulting for businesses like yours. If you’d like to speak with me and see how you can add a fresh set of eyes to your team, contact me at Mark@DetailsInteractive.com
- [24:27] What does Sabir look for when helping businesses grow
- [24:44] Product
- [25:36] Product Development, Johnson & Johnson (J&J), Accounting
- [27:00] Sales
- [27:31] Shopify, Amazon
- [27:54] Brand Equity, Widget
- [28:11] Database
- [28:31] Share of Voice (SOV)
- [29:17] Desktop vs. Mobile
- [29:30] Google
- [29:45] Search Engine Optimization (SEO), Organic Search vs. Paid Search, Paid Social, Revenue
- [30:18] Home Page, Responsive, iMac
- [30:47] iPhone 11, Android
- [31:02] What has changed in the digital marketing world due to COVID-19
- [32:06] Retail
- [34:00] Etsy
- [35:03] Zoom, Blackboard
- [35:18] Podcast
- [35:48] FaceTime, Instacart, Costco
- [36:11] Uber Eats, Grubhub, Seamless, DoorDash
- [36:18] Goldbelly
- [36:46] BigCommerce, eBay
- [37:16] How does Sabir go about attribution and media mix
- [37:45] Marketing Funnel, Brand Awareness
- [38:15] TV (Television)
- [39:57] Commercials
- [40:33] Traffic, Retargeting, Email Newsletter
- [40:55] Blog
- [41:02] Pinterest
- [41:50] Budget
- [42:22] Sabir’s YouTube Channel
- Outro
- [43:06] Connect with Sabir at GROWTHbySABIR.com and on social media
- [43:12] This week’s 3 Game-Winning Plays are as follows:
- Optimize your website for mobile
- Smooth out your behind-the-scenes operations
- Plan your media mix with the customer journey in mind
- [44:17] If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [44:28] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Sabir Semerkant. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.