Rodney Woodruff on The Marketing Playbook Podcast with Mark Friedman: VP, Engineering at WW

Rodney Woodruff on The Marketing Playbook Podcast with Mark Friedman: VP, Engineering at WW

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #25 and today’s guest is Rodney Woodruff. He is the VP, Engineering at WW. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you have your playbook!

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

Podcast Episode #25: Rodney Woodruff – VP, Engineering at WW

Rodney Woodruff, the VP, Engineering at WW, adds his page to the Marketing Playbook. Hear how to embrace mistakes, decide whether to build or buy tech solutions, find answers to any problem, practice empathy with your team, and what Rodney learned from growing up with 15 siblings. This episode covers everything from Rodney’s childhood to his top career tips. Here’s a small sample of what you will hear in this episode:

  • How did Rodney’s childhood shape his professional life
  • Why did he originally want to be a teacher
  • What was his experience at Ziff Davis and GUCCI
  • How does he translate technology to marketers
  • How do you deal with someone with unrealistic expectations
  • What is Rodney’s leadership style
  • How do you deal with mistakes
  • What is a superpower Rodney wishes he had

Connect with Rodney on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Rodney Woodruff on The Marketing Playbook Podcast with Mark Friedman VP, Engineering at WW

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Rodney Woodruff. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to subscribe on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at Until next time, The devil is in the details.

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