Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #38 and today’s guest is Nate Checketts. He is the Co-Founder and Chief Executive Officer of Rhone. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!
Podcast Episode #38: Nate Checketts – Co-Founder and CEO of Rhone
Nate Checketts, the Co-Founder and CEO of Rhone, adds his page to the Marketing Playbook. Hear how to follow your heart and pursue your dreams, give it your all, focus on the day-to-day tactics and details, what Nate learned working for the NFL, and tales from growing up with a dad who was an NBA executive. This episode covers everything from the NFL to entrepreneurship. Here’s a small sample of what you will hear in this episode:
- Who is Nate’s dad, Dave Checketts
- What was Mangia Technologies
- What was Nate tasked with at the NFL
- What channels does Rhone sell in
- What changes did Rhone make during COVID-19
- What is The Pursuit
- How does Rhone decide where to spend their next marketing dollar
- What is something Nate wishes he were better at
Connect with Nate on LinkedIn and Instagram at @NateChecketts.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:23] The Marketing Playbook with Mark Friedman
- [0:26] Details Interactive
- [0:32] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:39] Connect with Nate on LinkedIn and Instagram at @NateChecketts
- [0:49] Thank you as always to Max Branstetter of MaxPodcasting and the Wild Business Growth Podcast for producing this podcast. You can reach him at Max@MaxPodcasting.com to bring your podcast to life
- Nate’s Page of The Marketing Playbook with Mark Friedman
- [2:07] How are Nate and his family doing during the pandemic
- [2:21] CDC (Center for Disease Control and Prevention)
- [2:44] What is Nate’s first story
- [3:58] Who is his dad, Dave Checketts
- [4:28] New York Knicks, Bain & Company, Boston Celtics
- [4:42] David Stern
- [4:51] Bountiful, Utah, Utah Jazz, Sam Battistone
- [5:08] BYU (Brigham Young University), University of Utah
- [5:35] General Manager (GM), Theo Epstein
- [5:51] NBA International, The Garden (Madison Square Garden), New York Rangers
- [8:04] What was Mangia Technologies
- [8:17] Summer Internship, Seamless Web (Seamless)
- [8:44] Business Plan
- [8:50] DoorDash, Postmates, Grubhub
- [9:48] User Acquisition Strategy, Technology (Tech)
- [10:03] Data, IP (Intellectual Property), NLP (Natural Language Processing)
- [10:28] San Francisco 49ers, Levi’s Stadium, Silicon Valley
- [10:50] eTickets
- [11:31] The Marketing Playbook with Mark Friedman
- [12:00] 7th Avenue
- [12:09] Verizon Center, AT&T
- [13:24] Crypto (Cryptocurrency), NFTs
- [13:37] What was Nate’s role in BizDev (Business Development) for the NFL
- [14:12] New Canaan, CT
- [14:31] Little League
- [14:50] Brian Rolapp, NBC
- [15:24] Consulting
- [16:13] What was Nate tasked with at the NFL
- [16:25] Roger Goodell, NASCAR
- [16:42] Revenue, Clients
- [17:50] NetApp
- [18:08] Pitch Deck
- [18:48] IBM
- [19:25] Sales Team
- [19:31] Do you have a Direct-to-Consumer business? I enjoy connecting with guests on this podcast because it reminds me what I love to do: strategic and tactical consulting for businesses like yours. If you’d like to speak with me and see how you can add a fresh set of eyes to your team, contact me at Mark@DetailsInteractive.com
- [20:03] What is Rhone
- [20:28] Commuting, Startup
- [21:48] Wholesale, Nike, Reebok, Adidas, Under Armour
- [22:12] DTC (Direct-to-Consumer)
- [22:37] 401(k)
- [23:21] What channels does Rhone sell in
- [23:38] Nordstrom, Peloton, Equinox, Barry’s Bootcamp
- [24:00] Newbury Street
- [24:09] Omni-Channel
- [24:45] iOS update
- [25:09] Does it worry Nate how wholesale impacts the brand’s final reputation
- [25:46] Customer Service
- [26:45] How is Rhone committed to the committed
- [27:44] Ben Checketts (Creative Director)
- [27:57] Podcast
- [28:42] What changes did Rhone make during COVID-19
- [29:22] The Q12 Survey
- [29:41] Salary
- [29:52] Employee Satisfaction
- [30:23] Email
- [32:12] Content
- [32:18] What is The Pursuit
- [33:24] Media Company
- [33:52] What is the POMS meeting (Product, Operations, Marketing, and Support)
- [35:21] How does Rhone decide where to spend their next marketing dollar
- [35:58] Advertising, Attribution
- [38:28] Top of Funnel
- 2-Minute Drill
- [38:50] Rivian
- [39:03] Dexcom
- [39:18] Amazon, Clean Simple Eats
- [39:36] What is something Nate wishes he were better at
- [39:45] Beyond Type 1
- [39:56] What is a superpower Nate wishes he had
- [40:06] What is his most prized possession other than family
- Outro
- [40:34] Connect with Nate on LinkedIn and Instagram at @NateChecketts
- [41:12] This week’s 3 Game-Winning Plays are as follows:
- Follow your heart and pursue your dreams
- Give it your all
- Focus on the day-to-day tactics and details
- [42:09] If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [42:21] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Nate Checketts. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.