John Shea on The Marketing Playbook Podcast with Mark Friedman: President and Founder of Momentum Commerce

Adam Siegel on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Recurate

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #37 and today’s guest is Adam Siegel. He is the Founder and Chief Executive Officer of Recurate. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #37: Adam Siegel – Founder and CEO of Recurate

Adam Siegel, the Founder and CEO of Recurate, adds his page to the Marketing Playbook. Hear how to listen and learn, cannibalize your own business before others do, make sustainability part of your core strategy, Adam’s fundraising tips, and his years studying aerospace engineering. This episode covers everything from sustainability to fundraising. Here’s a small sample of what you will hear in this episode:

  • Was XRC Labs helpful in fundraising for Adam
  • How was his experience in college
  • How long have apparel brands and consumers been interested in sustainability
  • What would Adam say to someone starting their first job after school
  • What are integrations like for Recurate
  • Do some brands view this as potential cannibalization
  • What is the revenue model for Recurate
  • What is a charitable organization Adam’s passionate about

Connect with Adam on LinkedIn and on Twitter at @Recurate.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Adam Siegel on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Recurate

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Adam Siegel. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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