Sam Norpel on The Marketing Playbook Podcast with Mark Friedman: Chief Digital Officer of Juvenescence

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #33 and today’s guest is Sam Norpel. She is the Chief Digital Officer of Juvenescence. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

• Episode Summary & Player
• Show Notes
• The Marketing Playbook with Mark Friedman Summary

Podcast Episode #33: Sam Norpel – Chief Digital Officer of Juvenescence

Sam Norpel, the Chief Digital Officer of Juvenescence, adds her page to the Marketing Playbook. Hear how to pay it forward, analyze and interpret data for actionable insights, craft your leadership style, Sam’s breakdown of the marketing tactics that actually work as times change, and the inspiring mission behind Juvenescence. This episode covers everything from startups to longevity. Here’s a small sample of what you will hear in this episode:

• Did anything in Sam’s background foreshadow her career in technology
• What was her experience at GSI Commerce
• How do you become a Certified Professional Coach
• Were there any similarities between working at Lands’ End, David’s Bridal, and Vitamin Shoppe
• What is Juvenescence Life
• What age would you live to if you could live as long as you want
• What is the Women In Retail Leadership Circle (WIRLC)
• What is a superpower Sam wishes he had

Connect with Sam on LinkedIn and at JuvLabs.com.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

• Intro
  • [0:21] The Marketing Playbook with Mark Friedman
  • [0:23] Details Interactive
  • [0:28] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
  • [0:35] Connect with Sam on LinkedIn and at JuvLabs.com
  • [0:42] Thank you as always to Max Branstetter of MaxPodcasting and the Wild Business Growth Podcast for producing this podcast. You can reach him at Max@MaxPodcasting.com to bring your podcast to life
• Sam’s Page of The Marketing Playbook with Mark Friedman
  • [1:07] Chief Digital Officer (CDO)
  • [1:35] How are Sam and her family doing during the pandemic
  • [1:52] What is a remarkable story about her life
  • [2:35] Internet, HTML
  • [2:48] Webmaster Certificate, University of Delaware (UD), Photoshop
  • [3:12] HTML 1
  • [3:17] Did anything in Sam’s background foreshadow her career in technology (tech)
  • [3:31] Chief Marketing Officer (CMO), Apple, Mac
  • [4:27] Journal of Broadcasting & Electronic Media
  • [4:45] Digital Marketing
  • [6:08] Communication (Comms), Mass Media, New Media
  • [6:32] What was Sam’s experience at GSI Commerce
  • [6:48] Michael Rubin, eCommerce, Retailers
  • [7:21] Marketing Agency
  • [7:29] FinTech (Financial Technology)
  • [7:48] Online Shopping, Account, Business Development (BizDev)
  • [8:12] Apparel, Calvin Klein, RadioShack, GNC
  • [9:08] Brand
  • [9:42] Did Sam think about what her time at GSI Commerce would mean for her career
  • [10:05] Vogue, PEOPLE Style Watch
  • [10:19] Post-it Notes
  • [10:30] Retail, Merchandising, GAP
  • [10:50] PhD (Doctor of Philosophy)
  • [11:33] Data
  • [11:53] Sports Authority, Ralph Lauren
  • [12:43] eBay
  • [13:08] Client, White Label
  • [13:36] Psychology
  • [13:39] How do you become a Certified Professional Coach
  • [13:58] Executive Coach
  • [14:23] Lands’ End
  • [15:32] Maternity Leave
  • [16:11] Coaching Certification
  • [17:00] Cell Phone, Googling, University of Wisconsin-Madison
  • [18:07] Reference Letter
  • [18:55] ICF (International Coaching Federation)
  • [19:12] Positive Intelligence by Shirzad Chamine
  • [19:55] Were there any similarities between working at Lands’ End, David’s Bridal, and Vitamin Shoppe
  • [21:03] Affiliate Program
  • [21:48] How digital-savvy where those companies
  • [22:47] Catalog Marketing, Direct Mail
  • [23:04] Keywords, CPC (Cost Per Click)
  • [23:25] Targeted Media, Social Media, Influencers
  • [23:41] Postal Service
  • [24:03] Connected TV, Mailing List
  • [24:49] Facebook, Algorithm
  • [25:10] Cost Per Acquisition (CPA)
  • [26:04] Do you have a Direct-to-Consumer business? I enjoy connecting with guests on this podcast because it reminds me what I love to do: strategic and tactical consulting for businesses like yours. If you’d like to speak with me and see how you can add a fresh set of eyes to your team, contact me at Mark@DetailsInteractive.com
  • [26:32] Where did Sam go after Lands’ End
  • [26:56] Dodgeville, WI
  • [27:02] Pam Wallack
  • [28:05] CEO (Chief Executive Officer)
  • [29:31] Customer Lifetime Value (CLV)
  • [30:00] Marketing
  • [30:21] How much of a focus was omni-channel
  • [30:38] Ship From Store, Inventory
  • [32:28] P&L (Profit and Loss Statement)
  • [32:40] What is Juvenescence Life
  • [32:51] Chief Brand Officer (CBO), Chief Commercial Officer (CCO)
  • [33:08] Entrepreneurs, Founders
  • [33:48] Rx, Machine Learning
  • [33:58] Colin Watts, Startup
  • [34:11] Consulting
  • [34:55] What age would you live to if you could live as long as you want
  • [35:35] Healthcare
  • [35:58] Target Audience, Mission Statement
  • [36:23] 1984 by George Orwell, Dig Dug
  • [37:42] Executives, J&J (Johnson & Johnson), Princeton University, Zoom, Virtual Meetings
  • [38:07] COVID-19
  • [39:04] Metabolic Switch
  • [39:14] What is the Women In Retail Leadership Circle (WIRLC)
  • [39:53] NAPCO Media
  • [40:19] Negotiation
  • [40:44] Networking
• 2-Minute Drill
  • [41:16] Tory Burch
  • [41:18] Positive Intelligence App
  • [41:28] Amazon
  • [41:32] What is something Sam wishes she were better at
  • [41:42] What is a superpower she wishes he had
  • [41:50] What is her most prized possession other than family
• Outro
  • [42:16] Connect with Sam on LinkedIn and at JuvLabs.com
  • [42:19] This week’s 3 Game-Winning Plays are as follows:
    1. Pay it forward
    2. Analyze and interpret data for actionable insights
    3. Craft your leadership style
  • [43:25] If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [43:36] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
  • Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Sam Norpel. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.