Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #51 and today’s guest is Sean Phaler, the Director of Digital Marketing for Tepper Sports and Entertainment. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!
Podcast Episode #51: Sean Phaler – Director of Digital Marketing for Tepper Sports and Entertainment
Hear how to turn your passion into a career, look for opportunities to move to different verticals, bring new ideas into your job, the most fun parts of working in the sports business world, and the time Sean won a full-time job in a contest as a 14-year-old. This episode covers everything from sports business to brainstorming. Here’s a small sample of what you will hear in this episode:
- How did Sean win a full-time job as a 14-year-old?
- What role does the NBA play in teams’ content?
- Why did Sean leave the sports world?
- Have the KPIs in the sports marketing world changed over the years?
- What is Tepper Sports?
- Are product sales on the site powered by Fanatics?
- How involved are the athletes in the marketing?
- What is a superpower Sean wishes he had?
Connect with Sean on LinkedIn.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:22] The Marketing Playbook with Mark Friedman
- [0:24] Details Interactive
- [0:31] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:39] Connect with Sean on LinkedIn
- [0:54] Thank you as always to Max Branstetter of MaxPodcasting and the Wild Business Growth Podcast for producing this podcast. You can reach him at Max@MaxPodcasting.com to bring your podcast to life
- Sean’s Page of The Marketing Playbook with Mark Friedman
- [2:02] How did Sean win a full-time job as a 14-year-old?
- [3:10] What is his first story?
- [3:49] eCommerce
- [5:11] Digital Marketing
- [5:32] What was he expected to do in his first job?
- [7:06] What role does the NBA (National Basketball Association) play in teams’ content?
- [9:19] Why did Sean leave the sports world?
- [13:39] Have the KPIs (Key Performance Indicators) in the sports marketing world changed over the years?
- [15:25] What did Sean do at Ingersoll Rand (IR)?
- [18:06] Carolina Panthers
- [18:53] Do you have a Direct-to-Consumer business? I enjoy connecting with guests on this podcast because it reminds me what I love to do: strategic and tactical consulting for businesses like yours. If you’d like to speak with me and see how you can add a fresh set of eyes to your team, contact me at Mark@DetailsInteractive.com
- [19:19] What is Tepper Sports?
- [20:28] What revenues is Sean trying to drive?
- [21:28] Are product sales on the site powered by Fanatics?
- [23:07] NFL (National Football League)
- [23:48] How involved are the athletes in the marketing?
- [25:02] How is their marketing spend changing?
- [27:14] Does Sean interact with other NFL teams on marketing strategies?
- 2-Minute Drill
- [28:48] Nike
- [28:55] ESPN, Instagram
- [29:03] Amazon, StockX, Retro Jordan 1s, Cole Haan
- [29:26] Cryptocurrency, NFTs (Non-Fungible Tokens)
- [30:12] Sports Biz Camps
- [30:28] What is a superpower Sean wishes he had?
- [30:38] Great Dane
- Outro
- [30:58] Connect with Sean on LinkedIn
- [31:52] This week’s 3 Game-Winning Plays are as follows:
- Turn your passion into a career
- Look for opportunities to move to different verticals
- Bring new ideas into your job
- [33:05] If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [33:19] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Sean Phaler. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.