William Harris on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Elumynt

Sean Phaler on The Marketing Playbook Podcast with Mark Friedman: Director of Digital Marketing for Tepper Sports and Entertainment

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #51 and today’s guest is Sean Phaler, the Director of Digital Marketing for Tepper Sports and Entertainment. Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

Podcast Episode #51: Sean Phaler – Director of Digital Marketing for Tepper Sports and Entertainment

Hear how to turn your passion into a career, look for opportunities to move to different verticals, bring new ideas into your job, the most fun parts of working in the sports business world, and the time Sean won a full-time job in a contest as a 14-year-old. This episode covers everything from sports business to brainstorming. Here’s a small sample of what you will hear in this episode:

  • How did Sean win a full-time job as a 14-year-old?
  • What role does the NBA play in teams’ content?
  • Why did Sean leave the sports world?
  • Have the KPIs in the sports marketing world changed over the years?
  • What is Tepper Sports?
  • Are product sales on the site powered by Fanatics?
  • How involved are the athletes in the marketing?
  • What is a superpower Sean wishes he had?

Connect with Sean on LinkedIn.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

Sean Phaler

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Sean Phaler. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.

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