Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.
This is Episode #50 and today’s guest is Steve Goldberg, the President of SGG + Associates. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!
Podcast Episode #50: Steve Goldberg – President of SGG + Associates
Steve Goldberg, the President of SGG + Associates, adds his page to the Marketing Playbook. Hear how to understand the consumer and competitive marketplace you’re entering, embrace new marketing technology, focus on sustainability, collaborate with other companies, and what Steve learned growing up in a retail store. This episode covers everything from MarTech to retail. Here’s a small sample of what you will hear in this episode:
- Does Steve set New Year’s Resolutions?
- What was he focused on at Bloomingdale’s?
- Where does direct mail fit in retail today?
- Why did Steve go into the consulting world?
- What is SGG + Associates?
- Top 5 retail trends of 2022?
- What are Steve’s go-to sources for retail insight?
- What is something he wishes he were better at?
Connect with Steve on LinkedIn and SGGAndAssociates.com.
Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.
Show Notes
- Intro
- [0:19] The Marketing Playbook with Mark Friedman
- [0:21] Details Interactive
- [0:28] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- [0:37] Connect with Steve on LinkedIn and SGGAndAssociates.com
- [0:46] Thank you as always to Max Branstetter of MaxPodcasting and the Wild Business Growth Podcast for producing this podcast. You can reach him at Max@MaxPodcasting.com to bring your podcast to life
- Steve’s Page of The Marketing Playbook with Mark Friedman
- [3:04] Does Steve set New Year’s Resolutions?
- [3:49] What is his first story?
- [5:57] What was he doing in his early days at AMEX (American Express)?
- [7:26] Dell, RadioShack
- [9:05] What was Steve focused on at Bloomingdale’s?
- [10:12] Macy’s
- [11:38] What was Hanover Direct?
- [12:42] What was Redcats?
- [14:55] Where does direct mail fit in retail today?
- [17:34] Why did Steve go into the consulting world?
- [18:40] Private Equity (PE)
- [19:12] What kind of problems did people come to Steve with looking for a solution?
- [21:26] Do you have a Direct-to-Consumer business? I enjoy connecting with guests on this podcast because it reminds me what I love to do: strategic and tactical consulting for businesses like yours. If you’d like to speak with me and see how you can add a fresh set of eyes to your team, contact me at Mark@DetailsInteractive.com
- [21:56] What is SGG + Associates?
- [24:26] Pandemic
- [25:29] Metaverse
- [27:31] What will be the top 5 retail trends of 2022?
- [28:47] Customers
- [31:37] What is the SGG Monitor?
- [33:02] What are Steve’s go-to sources for retail insight?
- 2-Minute Drill
- [34:35] Apple
- [34:42] GamePigeon
- [35:02] Amazon, Goldbelly
- [35:16] What is something Steve wishes he were better at?
- [35:28] St. Jude
- [35:36] What is a superpower Steve wishes he had?
- [35:45] What is his most-prized possession other than family?
- Outro
- [36:12] Connect with Steve on LinkedIn and SGGAndAssociates.com
- [36:37] This week’s 3 Game-Winning Plays are as follows:
- Understand the consumer and competitive marketplace you’re entering
- Embrace new marketing technology
- Focus on sustainability
- [38:07] If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [38:14] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
- Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo
What is The Marketing Playbook with Mark Friedman?
Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?
How can I work with Details Interactive?
That’s it! Today’s game ball goes to Steve Goldberg. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.