Adam Siegel on The Marketing Playbook Podcast with Mark Friedman: Founder and CEO of Recurate

Ok! Welcome back to my podcast: The Marketing Playbook with Mark Friedman! Presented by Details Interactive. Here, you’ll take away 3 game-winning marketing plays every episode to take back to your team. I’m your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing; direct mail, physical retail, and digital commerce.

This is Episode #37 and today’s guest is Adam Siegel. He is the Founder and Chief Executive Officer of Recurate. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you have your playbook!

• Episode Summary & Player
• Show Notes
• The Marketing Playbook with Mark Friedman Summary

Podcast Episode #37: Adam Siegel – Founder and CEO of Recurate

Adam Siegel, the Founder and CEO of Recurate, adds his page to the Marketing Playbook. Hear how to listen and learn, cannibalize your own business before others do, make sustainability part of your core strategy, Adam’s fundraising tips, and his years studying aerospace engineering. This episode covers everything from sustainability to fundraising. Here’s a small sample of what you will hear in this episode:

• Was XRC Labs helpful in fundraising for Adam
• How was his experience in college
• How long have apparel brands and consumers been interested in sustainability
• What would Adam say to someone starting their first job after school
• What are integrations like for Recurate
• Do some brands view this as potential cannibalization
• What is the revenue model for Recurate
• What is a charitable organization Adam’s passionate about

Connect with Adam on LinkedIn and on Twitter at @Recurate.

Let’s open the playbook. Ready? Break! Check out the episode, show notes, and pictures below for much more detail.

Show Notes

• Intro
  • [0:32] The Marketing Playbook with Mark Friedman
  • [0:35] Details Interactive
  • [0:40] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
  • [0:46] Connect with Adam on LinkedIn and on Twitter at @Recurate
  • [1:20] Thank you as always to Max Branstetter of MaxPodcasting and the Wild Business Growth Podcast for producing this podcast. You can reach him at Max@MaxPodcasting.com to bring your podcast to life
• Adam’s Page of The Marketing Playbook with Mark Friedman
  • [2:15] How are Adam and his family doing during the pandemic
  • [2:31] COVID-19
  • [2:58] Podcast
  • [3:02] What is Adam’s first story
  • [4:03] Internet
  • [4:08] Digital
  • [4:13] Programming Languages
  • [4:26] Websites
  • [4:54] What is XRC Labs
  • [5:04] Pano Anthos on The Marketing Playbook with Mark Friedman
  • [5:21] RILA (Retail Industry Leaders Association)
  • [5:46] Entrepreneur
  • [5:53] Funding
  • [6:08] Startups, Mentors, Brands, Executives
  • [6:54] Was XRC Labs helpful in fundraising for Adam
  • [7:09] Pre-Seed Round
  • [7:20] Accelerator, Demo Day, Investors
  • [7:42] Seed Round
  • [8:20] University of Illinois, Aerospace Engineering, MIT (Massachusetts Institute of Technology)
  • [8:28] How was Adam’s experience in college
  • [8:48] Worcester Polytechnic Institute (WPI)
  • [9:35] Recruiters, Consulting
  • [10:05] Thousand Fell & Fair Harbor on The Marketing Playbook with Mark Friedman
  • [10:21] How did Adam get passionate about sustainability
  • [10:32] Nike, Walmart
  • [10:54] Cradle to Cradle by Michael Braungart
  • [11:34] Environmental Defense Fund, KKR
  • [12:42] How long have apparel brands and consumers been interested in sustainability
  • [13:28] eCommerce, Steve Madden, Marketing
  • [14:03] What would Adam say to someone starting their first job after school
  • [15:43] What is RILA
  • [15:56] 3D Printing
  • [16:32] Target
  • [16:40] CVS, Walgreens, Abercrombie, Levi’s
  • [17:38] Retailers
  • [17:47] Circular Economy
  • [18:42] Chief Innovation Officer, Silicon Valley, VC (Venture Capital)
  • [19:40] Do you have a Direct-to-Consumer business? I enjoy connecting with guests on this podcast because it reminds me what I love to do: strategic and tactical consulting for businesses like yours. If you’d like to speak with me and see how you can add a fresh set of eyes to your team, contact me at Mark@DetailsInteractive.com
  • [20:03] What is Recurate
  • [20:47] Poshmark
  • [21:38] What is Adam’s pitch for the brand’s benefit
  • [22:00] Customer Reacquisition
  • [22:41] The RealReal, thredUp, eBay
  • [23:18] What are integrations like for Recurate
  • [23:28] Shopify, Salesforce, Magento
  • [23:51] Do some brands view this as potential cannibalization
  • [25:18] Marketing Funnel, Wholesale
  • [25:48] How does Recurate work for customers
  • [26:50] Data
  • [27:10] How does Recurate confirm the product listed was originally from the brand’s site
  • [28:29] Point of Sale (POS)
  • [28:54] Are brands concerned about the imagery uploaded to the site
  • [30:05] User Content
  • [30:12] RE/DONE, DTC (Direct-to-Consumer)
  • [31:07] What type of brands does Recurate work best for
  • [31:56] Facebook Group
  • [32:18] Early Adopters
  • [32:37] Gen Z
  • [33:16] What is the revenue model for Recurate
  • [34:52] How was fundraising for Adam
  • [35:50] IPO (Initial Public Offering)
• 2-Minute Drill
  • [36:34] What is a brand Adam’s passionate about
  • [36:52] Apple Podcasts
  • [37:00] Amazon, Peak Designs Marketplace
  • [37:11] What is something Adam wishes he were better at
  • [37:23] What is a charitable organization he’s passionate about
  • [37:38] What is a superpower he wishes he had
  • [37:53] Gregory Backpack
• Outro
  • [38:08] Connect with Adam on LinkedIn and on Twitter at @Recurate
  • [38:26] This week’s 3 Game-Winning Plays are as follows:
    1. Listen and learn
    2. Cannibalize your own business before others do
    3. Make sustainability part of your core strategy
  • [39:18] If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [39:29] Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
  • Theme Song: Jazzy Man Funk Rock – Auditone Music Library – provided by Jamendo

What is The Marketing Playbook with Mark Friedman?

Mark Friedman (that’s me) knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook?

How can I work with Details Interactive?

That’s it! Today’s game ball goes to Adam Siegel. Thank you, Playbook Marketers, for listening. If you want to check out more pages of The Marketing Playbook, make sure to follow on your favorite podcast spot and leave us a 5-star review on Apple Podcasts. You can also follow us on Twitter at @DetailsInteract and learn more at DetailsInteractive.com. Until next time, The devil is in the details.